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Social Media Presence is an incredible Listening Device for you and your brand. Social media is not always about spreading your message about you and your brand to other users, an important aspect of social media is listening to what people are saying about you or your competitors. Listening and monitoring the online conversations about user’s feedback, their experience with brand, success stories, gives an opportunity for you to be a part of them.
Social Media Presence is an incredible Listening Device for you and your brand, ask yourself the below questions
What are customers saying about you on Facebook?
How is your competition using Instagram on their marketing campaign?
Are you answering product questions on twitter?
What does your Audience want to hear?
The first step before doing anything on social media is to “Listen”
Look across the social media platforms and listen to what your target audience are saying, not just about your brand , what are they talking about, what interest them, what are they listening to, by searching across different social networks you will learn a lot about what your audience would like to hear.
When a brand interacts with their audience on social media, there could be a positive or a negative interaction. But when the brand answers a complaint it increases the customer’s advocacy by as much as 25% & not answering a complaint decreases the customer advocacy by 50%. Just by showing that you are listening to their concerns you can completely change the relationship they have with your business.
What is Social Listening and Monitoring?
Social Listening: is how you track, analyze and respond to conversations across internet
Social Monitoring: Tracking conversations online about your brand, Industry, your products & customers opinions about your brand and your competitors.
Free Tools for Social Listening: Google Alerts, Hashtagify, Tweet deck & Social mentions
8 Benefits of Social Listening
Measure Social performance, web, conversations & strategy
Helps you manage reputation
Helps you identify your biggest fans and influencer's
Helps you discover new product ideas or enhancements
Watching your competitions
Leads to new business opportunities
Helps to find leads
Strategic bench mark for future
Conclusion
The Rise of Social media is arguably the most important advances in modern history, it has the power to influence everything from music, art, architecture, to change and shape government and it is also a very important to Brand and Business as a single point where sellers and buyers meet all over the world. It increases the one to one relationship & reaches it offers to many, It gives the power to Brand and Business and also does the same to customers who can choose when and where to respond to any marketing message & can be vocal about your brand and product. These are a few reasons why social listening and monitoring is a key aspect for any business.
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