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Instagram Business profile give your business great features like Insights of your post's and its performance, you can run ads via Facebook Business Manager, and reach to your audience, you can also publish your business contact details, and you can use the messaging feature to stay connected to your audience's query.
A complied list of the Top 10 Factors to consider while writing your Instagram Business account Bio
1 What's your Business account is about?
A great way to attract your target audience is to include anything the USP of your Business that special, something which sets you apart from your competitors, Is your product ethically made?
Any unique set of skills or experiences that might be of interest to your followers? Are you a local business? Any quirky facts can you share with your users about your brand?
Note: Anyone visiting your profile should immediately understand who you are and what makes you different hence deserve to be followed.
2. A call to action
What would you want your visitors to do from your profile? Adding a CTA will ensure you take advantage and get the necessary Traffic .
Tip - Adding a freebie with CTA will help in getting traffic, (Eg - eBook etc), Might not work for all business
3. Using targeted keywords in your Bio
Instagram doesn't consider keywords in BIO, It's important to get to your Target Audience. Pick the Best Keyword to Describe your "Target Audience"
4. Using Branded #tags
Helps to improve engagement in your account, the idea is to get other people to post with your branded hash tag so they create more buzz about you, The web version of Instagram allows hashtags to be clickable but this feature is not available on the phone version of Instagram
5. If you’re selling products – their benefits
Highlight your Brand’s USP, you should include these details in your Instagram bio as well, you can also link to someone else’s page. Just know that when you link to another profile, that profile gets a notification and they can choose to accept or deny if they don’t accept it, the handle you added in your bio won’t be clickable but it will still be present.
6. Contact information
It’s recently started to become a thing to include other contact details in the bio itself, like: Your Email, Hours of operation, Location if business has a physical location.
7. Add line breaks or bullet points
This is a great way to make your bio easier to read and understand. To do this, just add a new line on the web version of Instagram.
Your bio will look different on the web than on your phone, The web version does not display the line breaks so if you want to check how it looks use the phone version.
8. Use emojis to space out your text
Using Emojis will make your Bio easier to read and if you pick the right ones they can hand on a lot more in the small space they occupy. You can either use them combined with bullet points like I said above or simple in between the text.
9. Changing the font in your bio
To Change the font and to make your bio more attractive use third party apps – Textizer
10. Swipe up links
Once your account has over 10.000 followers. If you qualify, you’ll be able to include swipe up links in your stories.
This is an extremely powerful feature since 99% of the Instagram accounts have only one clickable link in their entire profile. This feature is only visible on the Instagram phone version
How can you maximize the use of your bio link so you don’t waste precious traffic?
If you have a site and trust the visitors to find their way to what they’re looking for? That’s a waste of Traffic, People are looking for something but they are lazy most of the times.
You need to give them exactly what they are looking for as soon as possible and not make them jump through hoops to get to it.
“Consider Creating one page for Instagram Traffic”
Contest or giveaway page- people love to win, it doesn’t matter what or if they need it or not.
Targeted blog post – you can create one of these from time to time and switch your bio link to keep it fresh and interesting
Freebie- now here’s another thing that can create a craze and boost your account’s engagement. Its critical to send the freebie as promised or it could get ugly!
Targeted video - videos convert very good and can grab the visitor’s attention a lot faster than any landing page
Targeted landing page - this will work for all purposes you might have in mind for your visitors
Newsletter/e-mail signup form - this one is a long term deal. Create a good e-mail list and you can sell and re-sell to them for a very long time.
URL length - keep the url as small as possible, You can use minifier’s or shortener’s or just clocked urls for this purpose
Switch out the url often - Your account will have part loyal followers and part random visitors. Some of your users will keep click on your bio link as it’s new to them, your loyal followers might not click twice if it’s the same link every time.
Tools to add more links to your bio
Linktree – they have a free option where they keep their branding and a paid one with a few extra features
LnkBio – they have a free plan which gives you a random link to use, and several paid ones with custom url creation and more goodies
Link in profile – they have a 30 days free trial, also pick up content from your Instagram feed and make it easy to add the link to it.
Leadpages – you can create a landing page easily here by using their templates, you will have to do the work yourself though
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