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Reaching your target audience via the medium of ads like banner ads, rich media ads, pop ups and pop under and media buys. Many of the marketers think of these form of advertisements as the way to do only brand building but it’s little counter intuitive for the ones that understand. It’s really fruitful to enter into the domain of these mediums and do marketing at scale.
Types of Online Display Advertising
Banner Ads
Manual Media Buys
Intermediate Media Buys
Agency Level Buys
Rich Media Ads
Push Down
Slide Banners
Screen Shakers
YouTube Masthead
PPV - Pay per view advertising
Pop Ups
Pop Under's
Contextual Advertisements
In Footer
In Margin
In Page
In Text
Banner Ads – These ads are the hoardings on internet which we find on almost every website.
Manual Media Buys – is a process where identifying which top websites run a banner for your desired niche and to contact them your paid banner display & tracking the same with URL tagging.
Intermediate Media Buys – An Agency is involved in identifies the websites for your banner display.
Agency Level Buys – Buying Ads through Google Adwords, Bing is called Agency level buy.
Rich Media Ads – Ads which are more interactive such as eg; Expands when clicked, rolls over etc
Expandable’s – When hovered over or when clicked the ad expands.
Pushdowns – These are web banners that push web content down when you rollover or click/tap them.
Slide Banners – They are the web banners that slide in and overlap web content, usually they autoload from the left, right, top or bottom of a page.
Screen Shakers – The web banners which are referred to as screen shakers.
YouTube Masthead – The interactive banner on homepage of YouTube is called YouTube Masthead.
Bidding – The type of ads mentioned above run on Media buying, it simply means you will be paying for a website real estate for showcasing your content.
PPV advertisement – Pay per view when your ad is viewed it is considered as an impression and the set amount needs to be paid by the publisher.
Pop ups and Pop under – It’s a kind of inventory when new content\tab opens up
There are 2 types of PPV
Publisher Based Traffic – Ads are published based on category basis.
Adware Based Traffic – Adware: Software which gets installed in your system through product bundling
Software bundling technique – Can be controlled on Keywords, Domains and Headings basis. It has a narrow target, once installed you will start seeing that there are advertisements, POP UP or POP UNDER. This can be annoying to target audience, Ad blocker cannot block this form of ads since its source is from the software which has already been installed on the device. That software will analyse your entire web page activity and picks the keywords on the web pages you visit, if there is keyword on which an ad is targeted it pop ups an ad.
Contextual Advertisements – Text from website are scanned for keywords and ads are returned based on the keywords, eg: When a user visits a Sport news website which runs contextual advertising system, the user is likely to see ads form sports related companies such as sports goods, sports event tickets etc.
The ads will typically appear based on real estate chosen by the publisher
In Footer
In Margin
In Page
In Text
Conclusion: Be it a startup brand or a well-established brand neither will risk being ignored by their audience online, In an ever evolving online industry its an advertisers challenge to provide best experience to their audience without hampering the brand image. Being creative and connecting your audience on their smartphone which is leading space for online engagement can prove beneficial.
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