Lead Nurturing in email Marketing

Lead Marketing is a key aspect of Email marketing

What is Lead Marketing?

How to Connect with my Prospects and turn them in to customer in a helpful way?

The answer to this question is Lead Nurturing

Lead Nurturing an opportunity to provide value to leads and customer, it also helps to grow customers with business

“A relationship building process between a company and the lead, where the lead will over time turn to a possible customer”.

It’s a marketing effort focusing on leads and customers and to progress towards a specific action, it’s a timely, targeted & efficient approach to connect with prospect who will in turn be your future customer. Targeting at the right time with the right content & context that is helpful to your prospect.

Stages of inbound methodology, Attract, Engage & Delight, Lead nurturing resides in the Engage Stage, Engage with the right content, context to prospect will provide Value to the leads. Each lead in your contact list or database should be nurtured according to their life cycle stage and interest. Web pages that they visited, consumed content are key indicators of shifting interest. Therefore to win customers faster, its important to adapt and be more relevant to their interest. It’s also creates an opportunity to stay in conversation with connected with contacts and helps to continue being connected after they become customers & they could be looking for more information from your company. You provide value to customers & they provide value in return, this helps in growing business. It’s a win win situation for both the customers and the company.

How to connect with your contacts or leads? lets break it down with 3 aspects of Lead Nurturing

The First aspect is Timeliness

This is critical as we need to understand when to contact the lead when they are the most interested and on the other hand the problem that the leads face is being contact at the wrong time.

This is where “Lead Nurturing” Steps in, its delivered by Marketing Automation, A software to automate the company marketing action, where repetitive tasks are automated for example: Social media, email & website actions, or automate workflow to streamline and manage the campaigns. This is a way to reach leads at the right time, which are called Nurturing campaigns, This understanding is automated and events are triggered when the leads perform certain action on your company’s website or a desired reaction on social media post etc, This will ensure you are engaged in a conversation with the leads in the subject they are interested in and help the leads get their answer faster.

The second aspect of Lead Nurturing is Efficiency.

Research shows that a lead if contacted within 5 minutes of triggered action, they are highly likely to convert when compared to contacting the lead in 30 minutes of triggered action. This type of speed is possible by automating tasks and reducing the time the company contacts the leads. Marketing tools and software will do the hard work and lets the team focus of delivering helpful content, optimizing efforts. It also helps in the Human, helpful and holistic approach and helps providing contact with the context in a more efficient way.

The Third aspect of Lead Nurturing is Targeting

Targeting your lead in the right way, A Series of emails are crafted and triggered to leads or customers based on actions or activity that they take on your website, This shows that the company is aware of the leads interest and providing them with what they may need next. Another important factor when connecting with leads is to be as human as possible, this will build Trust and this is critical for any business,

The 3 key aspects of Lead Nurturing & when applied in its best way & engage with leads in a gradual basis to help them grow with the business & gradually guiding them through the buyers journey.