How to list products on Google Merchant Center– 2019

When you search for a product on Google you will see around 10-11 items with pictures with piece of item depiction and the web interface for shopping. If you are a business owner and you are running an eCommerce site you should list your item which will bring in traffic to your site and a conceivable deal.

The most effective method to list your items on Google is the thing that this blog is about. I have utilized a test record and screen shots to direct you set up your Google Merchant Center account. The screen shots are as on March 2019.

Consider an example for "Tech gadgets"

Steps to set up a Google Merchant account

1. Sign up form for Google Merchant Center; update the mandatory details in the page such as Country, Store name, the Web link for your online store. (The screen shot below is the test account that I have created) Once updated Click on "Save"

2. Accept Terms and Conditions and click on "Confirm"

3. Update your online store web link and Click on "Save"

4. The next step is to verify your online web link, Google has 4 different ways to verify your website, and this allows Google to know that you are the authorized owner of your website URL and your Google Merchant account.

5. Confirmation that your Google Merchant is now set up.

6. Let’s now see how to add products to the Google merchant center, listing on Google Merchant has the below advantage

• Notify Google the product you sell

• Give information to Google to create target ads for your products

• The information you provide to Google through Google Merchant will ensure Google to showcase your products to users who will be the best fit.

It’s important to ensure all the correct information about the products you are willing to list online are shared with Google, ( a complete product inventory is the best way). Google Merchant Center offers a preset template in form of Google spreadsheet.

Follow the below steps to add the inventory

1. Click on the Blue icon with "+" Symbol to add your product feed

2. Add basic information as required in the field such as Type, Country & language setting and check the Shopping ads option, and Click on "Continue"

3. Google provides options to load your custom feed, for Test purpose I have used Google Sheets to set up feed and connect data to Google Merchant Center.

4. Name your Primary Feed as required, for test purpose I have used Tech gadgets as feed, Inventory can be uploaded daily, weekly. Click on "Continue" once done.

5. A Google Merchant spreadsheet will now open, and you are required to update the correct product information.

6. Once the sheet is updated with appropriate information, its now for upload, Click on "Add on" and further click on "Upload sheet"

If you are not sure of what the column header exactly means, then you can use "Product Data Specification" for better understanding the details required by Google. Be cautious of what information is loaded on the sheet as this will be the final data that your customer will see for a relevant key word search. If you wish to provide additional information or if you need to make changes to your feed, you can do so by using the ‘Supplemental feeds’ which integrates with your Primary data feed.

To Create "supplemental feeds" go to the ‘Feeds’ section and click on "Add a Supplemental feed" follow the onscreen guide to add the feed.

Conclusion: Google Merchant Center is a platform that allows Businesses to create smart ads for YouTube, Google\Google images. It also helps in providing analytics for Businesses to get better to reach their potential customers. If the products that you want to sell do not appear on Google search, you will ultimately loose potential customers.