Google Announces Changes To Location Targeting Settings

Google Ads has recently announced changes to its location targeting options, which will have a significant impact on advertisers worldwide. The new location targeting options are designed to provide more control and precision in targeting users based on their location, ensuring that advertisers can reach their desired audience more effectively. In this blog post, we will take a closer look at these changes and what they mean for advertisers.

What are the changes to location targeting in Google Ads?

The changes to location targeting in Google Ads include two new options for advertisers:

Location groups: This new feature allows advertisers to create custom location groups based on a combination of different location types, such as countries, regions, cities, or postal codes. Advertisers can create multiple location groups and use them to target their ads to specific locations.

Combined audiences: This new targeting option allows advertisers to combine audience targeting with location targeting, making it easier to target specific groups of users in specific locations. Advertisers can use this option to create custom audiences based on factors such as age, gender, interests, and more.

What are the benefits of these changes?

The new location targeting options offer several benefits to advertisers:

Greater control and precision: The ability to create custom location groups and combine them with audience targeting provides advertisers with more control and precision in reaching their desired audience. This can lead to more effective campaigns and better ROI.

Improved relevance: By targeting users based on their location and other factors, advertisers can create more relevant and personalized ads, which can lead to higher engagement and conversion rates.

More efficient campaigns: The new targeting options can help advertisers reduce wasted ad spend by targeting users who are most likely to convert based on their location and other factors.

How can advertisers take advantage of these changes?

To take advantage of these changes, advertisers should:

Review their current location targeting settings and identify opportunities to create custom location groups or combine audiences with location targeting.

Use audience insights to identify the most relevant and effective targeting options based on user behavior, interests, and demographics.

Test and optimize campaigns to identify the most effective targeting options and adjust bids and budgets accordingly.

In conclusion, the changes to location targeting in Google Ads provide advertisers with more accurate and precise targeting options that can help them reach their desired audience more effectively in 2023. By taking advantage of these new features, advertisers can create more efficient and effective campaigns that deliver better results.