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YouTube is one of the most popular video sharing platforms which attract over 1.8 million users per month. The videos that are uploaded to the platform are subjected and protected by copyright when the content is originally created by its owners and not the user who load the content to the social media platform.
What does copyright cover?
· Musical compositions and dramatic works, sound recording
· Print & visual media such as posters, paintings, maps, books
· Software, video games
· Movies, Architectural work blueprints
· Skits, dance forms, mime
Copyright law – it protects the work of the author and gives the owner the exclusive rights for the content to be used and with exceptions and limitations as set by the original author. However the copyright law varies from country to country and might not protect internationally.
YouTube also allows users to flag the content if not appropriate, options that are currently available are Trademark complaint, privacy, reporting tool, flagging. They can be used for improper use of distinctive mark without the knowledge of actual author, online malicious attack, dangerous or violent activity. Trademark infringements will lead to suspension of channels if found post investigation.Additionally YouTube copyright center has tools and information to manage copyright
When will you need copyright license and permission?
As a content up loader the features needs to be secured, it includes the background score, any images that is not your original content and which you intend to use during your video playback, directly contacting the rightful owner of the content is the best approach.
License includes permission of use of the content; the location that it can be used in terms of geography where your audience will view the content, seeking legal advice will keep your content secure. Youtube readily offers its up loader’s with free music tracks that can be used for your videos.
Reuse of copyright material without getting permission from the actual owner is allowed under few circumstances this is often termed as Fair Use, this also depends on the geo location where the content will be viewed, the analysis by the governing authority also considers if content can benefit from fair deal.
Copyright has a shelf life, it’s provided only for a predetermined time, many factors are bundled in such as the place , date of its publication any authorship etc, however once the copyright time is over the content falls in to Public domain and its free for everyone to use.
Open Licenses: Creative common licenses provide open licenses that can be used by YouTube up loaders and content creators, it allows content creators to remix, edit, and transform materials available in the videos. YouTube allows users to Tag or Mark as CC by license, this options lets you retain your original work and allows other users get to reuse your work where license terms that you can choose.
YouTube Content id: YouTube's automated, scalable system that enables copyright owners to identify YouTube videos that include content they own. This is key factor that content creators can use to effectively monetize their content.
Content id by YouTube is more like a fingerprint scanner that checks the original work alongside of similar works or matches, incase of a match the original up loader can monetize it, view the statistics or even block it form YouTube. On the other hand if the up loader believes the content is under fair use they can choose to contest the claim by filing a dispute or a counter notification.Copyright infringement can be notified to YouTube by web form, email, fax or by post.
Conclusion
Its best to steer clear of copyright violations as it can have severe consequences, for every copyright issue you will receive a Partner Strike and if violations are repeated it can lead to suspension of the your channel.
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